SOUND ADVICE FOR THE CORPORATE TWEETER

By Keith Laker

Further to our news item on Katherine Heigl last month, Benjamin Stein provides an update and comment on this case. His comments in the last paragraph make good advice for any company considering using fortuitous or opportunistic marketing material.   Searching the the Image Rights Register should be standard procedure as part of the due diligence on prior rights.

For more information on the registration of personality, visit icondia.com