Mickey Mouse Wants to Live Forever: Guernsey’s Image Rights Ordinance Will Make that Possible
The Image Rights (Bailiwick of Guernsey) Ordinance establishes a new form of intellectual property, previously unrecognised in a registrable form. Two key concepts anchor the legislation: (1) the “registered personality” and (20) “images” which are associated with or registered against that registered personality. The core right is the registered personality. Mickey Mouse can now register his image and be protected forever.
Reprint of an article first published in the European Intellectual Property Review, Issue 7, 2013