Your Face is Big Data – and valuable!
In a widely reported story this week, Russian photographer Egor Tsvetkov provided evidence in a paper entitled 'Your Face is Big Data' as to just how easy it is to identify individuals from photographs posted on line. Using the face-recognition website Find Face, Tsvetkov was able to discover extensive personal information about many of the otherwise anonymous photos he had taken. Cara McGoogan’s article in the Telegraph provides one of the more detailed descriptions of Tsvetkov’s findings. This is not just a privacy issue. Big companies are already masters of Big Data and as this type of facial recognition software improves – as it inevitably will – it will mean that targeted advertising becomes even more widespread and specific. No longer will it be based on your phy... Read More